Friday, July 10, 2009

Thoughts on Slogan #3

Have you driven a Ford?

Growing up, my sisters and I had completely different understandings of this jingle. Maybe the singer didn't enunciate very clearly, or maybe the Hall girls just had hearing problems.

Lucy got it right: Have you driven a Ford lately?

I always thought it was: Have you driven a Ford Taxi? I couldn't understand why they would market to such a small proportion of the population - taxi drivers - during prime time.

Abby thought it was: Have you driven a Ford spacely?

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